Renata Westenberger http://www.renataw.com Renata Westenberger Wed, 15 May 2013 15:58:52 +0000 http://www.renataw.com en the asylum http://renataw.com/the-asylum http://renataw.com/following/renataw.com/the-asylum Wed, 15 May 2013 15:58:52 +0000 Renata Westenberger 5623583 The Asylum: A Fashion Show at Central St Martins <img src="http://payload166.cargocollective.com/1/1/38551/5623583/1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload166.cargocollective.com/1/1/38551/5623583/1_o.jpg" data-mid="30340254" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623583/2.jpg" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload166.cargocollective.com/1/1/38551/5623583/2_o.jpg" data-mid="30340283" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623583/3.jpg" width="670" height="1004" width_o="1676" height_o="2514" src_o="http://payload166.cargocollective.com/1/1/38551/5623583/3_o.jpg" data-mid="30340294" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623583/10.jpg" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload166.cargocollective.com/1/1/38551/5623583/10_o.jpg" data-mid="30340319" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623583/12.jpg" width="670" height="446" width_o="1789" height_o="1193" src_o="http://payload166.cargocollective.com/1/1/38551/5623583/12_o.jpg" data-mid="30340344" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623583/15.jpg" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload166.cargocollective.com/1/1/38551/5623583/15_o.jpg" data-mid="30340371" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623583/16_7.jpg" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload166.cargocollective.com/1/1/38551/5623583/16_7_o.jpg" data-mid="30340462" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623583/20.jpg" width="670" height="1005" width_o="1621" height_o="2432" src_o="http://payload166.cargocollective.com/1/1/38551/5623583/20_o.jpg" data-mid="30340470" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623583/23.jpg" width="670" height="446" width_o="1315" height_o="877" src_o="http://payload166.cargocollective.com/1/1/38551/5623583/23_o.jpg" data-mid="30340482" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623583/29.jpg" width="670" height="1004" width_o="1513" height_o="2269" src_o="http://payload166.cargocollective.com/1/1/38551/5623583/29_o.jpg" data-mid="30340497" border="0" align="left"/> The Asylum: A Fashion Show at Central St Martins london fashion weekend http://renataw.com/london-fashion-weekend http://renataw.com/following/renataw.com/london-fashion-weekend Wed, 15 May 2013 15:40:28 +0000 Renata Westenberger 5623460 Fullscreen <img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion1.jpg" width="670" height="1000" width_o="1735" height_o="2592" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion1_o.jpg" data-mid="30339408" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion2.jpg" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion2_o.jpg" data-mid="30339424" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion3.jpg" width="670" height="1000" width_o="1677" height_o="2505" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion3_o.jpg" data-mid="30339430" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion4.jpg" width="670" height="1001" width_o="1516" height_o="2265" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion4_o.jpg" data-mid="30339434" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion5.jpg" width="670" height="1001" width_o="1275" height_o="1905" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion5_o.jpg" data-mid="30339439" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion6.jpg" width="670" height="448" width_o="2048" height_o="1371" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion6_o.jpg" data-mid="30339460" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion7.jpg" width="670" height="1001" width_o="1564" height_o="2337" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion7_o.jpg" data-mid="30339469" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion8.jpg" width="670" height="1000" width_o="1188" height_o="1774" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion8_o.jpg" data-mid="30339474" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion9.jpg" width="670" height="1000" width_o="1454" height_o="2172" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion9_o.jpg" data-mid="30339479" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion10.jpg" width="670" height="1000" width_o="1704" height_o="2545" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion10_o.jpg" data-mid="30339483" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion11.jpg" width="670" height="1001" width_o="1458" height_o="2179" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion11_o.jpg" data-mid="30339487" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion12.jpg" width="670" height="1001" width_o="1375" height_o="2055" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion12_o.jpg" data-mid="30339493" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion13.jpg" width="670" height="1001" width_o="1638" height_o="2448" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion13_o.jpg" data-mid="30339503" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion14.jpg" width="670" height="1002" width_o="1683" height_o="2518" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion14_o.jpg" data-mid="30339518" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion15.jpg" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload166.cargocollective.com/1/1/38551/5623460/londonfashion15_o.jpg" data-mid="30339523" border="0" align="left"/> prime http://renataw.com/prime http://renataw.com/following/renataw.com/prime Tue, 14 May 2013 17:36:45 +0000 Renata Westenberger 5616690 Proposta de identidade visual para imobiliária situada na zona sul do Rio de Janeiro. Projeto incluiu: fotografia, papelaria, cartão de apresentação e folder especial para a entrega de documentos. Projeto não executado. <img src="http://payload165.cargocollective.com/1/1/38551/5616690/Captura de Tela 2013-05-14 as 19.30.44.png" width="575" height="463" width_o="575" height_o="463" src_o="http://payload165.cargocollective.com/1/1/38551/5616690/Captura de Tela 2013-05-14 as 19.30.44_o.png" data-mid="30300369" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616690/Captura de Tela 2013-05-14 as 19.31.49.png" width="670" height="363" width_o="1206" height_o="655" src_o="http://payload165.cargocollective.com/1/1/38551/5616690/Captura de Tela 2013-05-14 as 19.31.49_o.png" data-mid="30300382" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616690/Captura de Tela 2013-05-14 as 19.31.26.png" width="670" height="458" width_o="1190" height_o="814" src_o="http://payload165.cargocollective.com/1/1/38551/5616690/Captura de Tela 2013-05-14 as 19.31.26_o.png" data-mid="30300375" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616690/Captura de Tela 2013-05-14 as 19.31.36.png" width="670" height="465" width_o="1142" height_o="793" src_o="http://payload165.cargocollective.com/1/1/38551/5616690/Captura de Tela 2013-05-14 as 19.31.36_o.png" data-mid="30300377" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616690/Captura de Tela 2013-05-14 as 19.32.53.png" width="623" height="729" width_o="623" height_o="729" src_o="http://payload165.cargocollective.com/1/1/38551/5616690/Captura de Tela 2013-05-14 as 19.32.53_o.png" data-mid="30300390" border="0" align="left"/> Proposta de identidade visual para imobiliária situada na zona sul do Rio de Janeiro. Projeto incluiu: fotografia, papelaria, cartão de apresentação e folder... convites e cartões http://renataw.com/convites-e-cartoes http://renataw.com/following/renataw.com/convites-e-cartoes Tue, 14 May 2013 17:02:49 +0000 Renata Westenberger 5616335 Casamento 2: Save the date + chá de panela <img src="http://payload165.cargocollective.com/1/1/38551/5616335/8.jpg" width="670" height="750" width_o="2048" height_o="2294" src_o="http://payload165.cargocollective.com/1/1/38551/5616335/8_o.jpg" data-mid="30298682" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616335/9.jpg" width="670" height="589" width_o="2048" height_o="1803" src_o="http://payload165.cargocollective.com/1/1/38551/5616335/9_o.jpg" data-mid="30298696" border="0" align="left"/> Casamento 1: Convite + livro de assinaturas <img src="http://payload165.cargocollective.com/1/1/38551/5616335/1.jpg" width="670" height="482" width_o="2048" height_o="1476" src_o="http://payload165.cargocollective.com/1/1/38551/5616335/1_o.jpg" data-mid="30298217" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616335/2.jpg" width="670" height="482" width_o="2048" height_o="1476" src_o="http://payload165.cargocollective.com/1/1/38551/5616335/2_o.jpg" data-mid="30298484" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616335/3.jpg" width="670" height="482" width_o="2048" height_o="1476" src_o="http://payload165.cargocollective.com/1/1/38551/5616335/3_o.jpg" data-mid="30298510" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616335/5.jpg" width="670" height="482" width_o="2048" height_o="1476" src_o="http://payload165.cargocollective.com/1/1/38551/5616335/5_o.jpg" data-mid="30298554" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616335/6.jpg" width="670" height="482" width_o="2048" height_o="1476" src_o="http://payload165.cargocollective.com/1/1/38551/5616335/6_o.jpg" data-mid="30298619" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616335/DSC_00033.jpg" width="670" height="718" width_o="2048" height_o="2194" src_o="http://payload165.cargocollective.com/1/1/38551/5616335/DSC_00033_o.jpg" data-mid="30299000" border="0" align="left"/> Aniversário: <img src="http://payload165.cargocollective.com/1/1/38551/5616335/7.jpg" width="670" height="748" width_o="2048" height_o="2288" src_o="http://payload165.cargocollective.com/1/1/38551/5616335/7_o.jpg" data-mid="30298672" border="0" align="left"/> cartão de visita: <img src="http://payload165.cargocollective.com/1/1/38551/5616335/Captura de Tela 2013-05-14 as 21.20.09.png" width="670" height="438" width_o="886" height_o="580" src_o="http://payload165.cargocollective.com/1/1/38551/5616335/Captura de Tela 2013-05-14 as 21.20.09_o.png" data-mid="30303778" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616335/Captura de Tela 2013-05-14 as 21.20.29.png" width="670" height="458" width_o="1082" height_o="740" src_o="http://payload165.cargocollective.com/1/1/38551/5616335/Captura de Tela 2013-05-14 as 21.20.29_o.png" data-mid="30303780" border="0" align="left"/> Casamento 2: Save the date + chá de panela Casamento 1: Convite + livro de assinaturas Aniversário: cartão de visita: river thames http://renataw.com/river-thames http://renataw.com/following/renataw.com/river-thames Tue, 14 May 2013 16:16:07 +0000 Renata Westenberger 5616016 All photographs taken by Sara Varela 2-colour letterpress prints designed in collaboration with Kate Goodridge, Lilian Squires, Sara Varela, Alessia Mazzarella, Krista Radoeva and Phil Baines. <img src="http://payload165.cargocollective.com/1/1/38551/5616016/95f83505f47d3c47433a04a5ab4f2f17.jpg" width="600" height="880" width_o="600" height_o="880" src_o="http://payload165.cargocollective.com/1/1/38551/5616016/95f83505f47d3c47433a04a5ab4f2f17_o.jpg" data-mid="30296191" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616016/a863d1d7994a6844896fd82a2bec6e00.jpg" width="600" height="881" width_o="600" height_o="881" src_o="http://payload165.cargocollective.com/1/1/38551/5616016/a863d1d7994a6844896fd82a2bec6e00_o.jpg" data-mid="30296194" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5616016/c01de329fc69a96386ab682a47d84993.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload165.cargocollective.com/1/1/38551/5616016/c01de329fc69a96386ab682a47d84993_o.jpg" data-mid="30296197" border="0" align="left"/> All photographs taken by Sara Varela 2-colour letterpress prints designed in collaboration with Kate Goodridge, Lilian Squires, Sara Varela, Alessia Mazzarella,... dicas de viagem http://renataw.com/dicas-de-viagem http://renataw.com/following/renataw.com/dicas-de-viagem Tue, 14 May 2013 15:16:45 +0000 Renata Westenberger 5615648 Ao planejar uma viagem para Nova Iorque, uma amiga me enviou um enorme texto com dicas preciosas da cidade. O texto era tão rico que não quis mudar uma vírgula se quer, apenas desenvolvi um layout para que o texto pudesse ser impresso em A4 com os logradouros destacados em azul e os nomes de restaurantes, lojas etc. destacados em vermelho. Com as palavras-chave destacadas ficou muito mais fácil de acessar o texto durante a viagem. A partir dessa experiência decidi transformar todas as dicas de viagem que eu tinha recebido ou enviado no mesmo padrão A4 com palavras-chave. O próximo passo será terminar o layout do site e disponibilizar os pdfs para download. <img src="http://payload165.cargocollective.com/1/1/38551/5615648/Captura de Tela 2013-05-14 as 17.12.42.png" width="670" height="503" width_o="1280" height_o="961" src_o="http://payload165.cargocollective.com/1/1/38551/5615648/Captura de Tela 2013-05-14 as 17.12.42_o.png" data-mid="30293966" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5615648/Captura de Tela 2013-05-14 as 17.17.02.png" width="670" height="476" width_o="1035" height_o="736" src_o="http://payload165.cargocollective.com/1/1/38551/5615648/Captura de Tela 2013-05-14 as 17.17.02_o.png" data-mid="30294081" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5615648/Captura de Tela 2013-05-14 as 17.18.17.png" width="670" height="474" width_o="1765" height_o="1249" src_o="http://payload165.cargocollective.com/1/1/38551/5615648/Captura de Tela 2013-05-14 as 17.18.17_o.png" data-mid="30294137" border="0" align="left"/> Ao planejar uma viagem para Nova Iorque, uma amiga me enviou um enorme texto com dicas preciosas da cidade. O texto era tão rico que não quis mudar uma vírgula... vick centennial http://renataw.com/vick-centennial http://renataw.com/following/renataw.com/vick-centennial Tue, 14 May 2013 14:00:37 +0000 Renata Westenberger 5614907 Projeto feito durante estágio na Tátil Design. O objetivo desse projeto era a criação de três embalagens comemorativas para o produto Vick Vaporub, que completava 100 anos de existência. Minha atuação foi de pesquisar embalagens comemorativas entre outras tendências em embalagens em metal. Pesquisei também a história do Vick Vaporub e suas embalagens desde que o produto foi criado, no início do século XX. A partir da pesquisa, criei o conceito da embalagem Vick Centennial, que era representar movimentos artísticos que aconteceram no período desde que Vick foi criado, dentre eles o Art Nouveau, Pop Art, Art Deco etc. Cada uma das três embalagens representaria um movimento. Desenvolvi também idéias iniciais para as embalagens. Os movimentos que escolhi foram Op Art, Arts & Crafts e Construtivismo. <img src="http://payload165.cargocollective.com/1/1/38551/5614907/Captura de Tela 2013-05-14 as 15.47.57.png" width="670" height="292" width_o="1586" height_o="692" src_o="http://payload165.cargocollective.com/1/1/38551/5614907/Captura de Tela 2013-05-14 as 15.47.57_o.png" data-mid="30289450" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5614907/Captura de Tela 2013-05-14 as 16.01.51.png" width="670" height="465" width_o="883" height_o="614" src_o="http://payload165.cargocollective.com/1/1/38551/5614907/Captura de Tela 2013-05-14 as 16.01.51_o.png" data-mid="30290254" border="0" align="left"/> <img src="http://payload165.cargocollective.com/1/1/38551/5614907/Captura de Tela 2013-05-14 as 15.51.03.png" width="670" height="434" width_o="1606" height_o="1041" src_o="http://payload165.cargocollective.com/1/1/38551/5614907/Captura de Tela 2013-05-14 as 15.51.03_o.png" data-mid="30289689" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5614907/Captura de Tela 2013-05-14 as 15.51.15.png" width="670" height="433" width_o="1584" height_o="1026" src_o="http://payload165.cargocollective.com/1/1/38551/5614907/Captura de Tela 2013-05-14 as 15.51.15_o.png" data-mid="30289735" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5614907/Captura de Tela 2013-05-14 as 15.51.25.png" width="670" height="433" width_o="1581" height_o="1023" src_o="http://payload165.cargocollective.com/1/1/38551/5614907/Captura de Tela 2013-05-14 as 15.51.25_o.png" data-mid="30289796" border="0" align="left"/> Projeto feito durante estágio na Tátil Design. O objetivo desse projeto era a criação de três embalagens comemorativas para o produto Vick Vaporub, que... jetstream http://renataw.com/jetstream http://renataw.com/following/renataw.com/jetstream Tue, 14 May 2013 13:44:15 +0000 Renata Westenberger 5614835 Proposta para revista de bordo da companhia de aviões particulares Netjests. Trabalho feito durante estágio na editora de guias de viagem Hg2. http://www.hg2.com <img src="http://payload165.cargocollective.com/1/1/38551/5614835/Captura de Tela 2013-05-14 as 15.44.11.png" width="670" height="753" width_o="837" height_o="941" src_o="http://payload165.cargocollective.com/1/1/38551/5614835/Captura de Tela 2013-05-14 as 15.44.11_o.png" data-mid="30289272" border="0" align="left"/> Proposta para revista de bordo da companhia de aviões particulares Netjests. Trabalho feito durante estágio na editora de guias de viagem Hg2. http://www.hg2.com rw http://renataw.com/rw http://renataw.com/following/renataw.com/rw Tue, 14 May 2013 13:32:48 +0000 Renata Westenberger 5614182 Desde que me formei e comecei a fazer trabalhos como freelancer, identifiquei a necessidade de ter uma identidade visual pessoal. A minha idéia de identidade pessoal não se restringe somente a um cartão de visita e a um site, e sim a uma combinação de componentes visuais e comportamentais. Os componentes visuais são: logo e elementos gráficos aplicados em todos os meios de apresentação (currículo, cartão de visita, site, assinatura de email, propostas de projeto etc.). Todos esses são sustentados pelos componentes comportamentais que considero essenciais em minha postura profissional, refletida na marca “rw”. Estes são: atenção aos clientes (ouvir atentamente o que o cliente esta pedindo), seriedade com todos os tipos de projeto (seja um cartão de natal ou uma identidade corporativa), pontualidade (tanto em reuniões com clientes quanto em entregas) e ética. <img src="http://payload165.cargocollective.com/1/1/38551/5614182/Captura de Tela 2013-05-14 as 14.14.20.png" width="670" height="393" width_o="1235" height_o="726" src_o="http://payload165.cargocollective.com/1/1/38551/5614182/Captura de Tela 2013-05-14 as 14.14.20_o.png" data-mid="30285447" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5614182/stationary.jpg" width="670" height="439" width_o="1418" height_o="930" src_o="http://payload165.cargocollective.com/1/1/38551/5614182/stationary_o.jpg" data-mid="30285541" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5614182/rwrelevo.jpg" width="670" height="897" width_o="1936" height_o="2592" src_o="http://payload165.cargocollective.com/1/1/38551/5614182/rwrelevo_o.jpg" data-mid="30301250" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5614182/business.jpg" width="670" height="455" width_o="2048" height_o="1393" src_o="http://payload165.cargocollective.com/1/1/38551/5614182/business_o.jpg" data-mid="30288843" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5614182/postcard.jpg" width="670" height="555" width_o="2048" height_o="1697" src_o="http://payload165.cargocollective.com/1/1/38551/5614182/postcard_o.jpg" data-mid="30288857" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5614182/curriculofoto.jpg" width="670" height="448" width_o="1162" height_o="778" src_o="http://payload165.cargocollective.com/1/1/38551/5614182/curriculofoto_o.jpg" data-mid="30285476" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5614182/cvfoto_2.jpg" width="670" height="448" width_o="774" height_o="518" src_o="http://payload165.cargocollective.com/1/1/38551/5614182/cvfoto_2_o.jpg" data-mid="30285480" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5614182/cvfoto.jpg" width="670" height="448" width_o="774" height_o="518" src_o="http://payload165.cargocollective.com/1/1/38551/5614182/cvfoto_o.jpg" data-mid="30285486" border="0" align="left"/><img src="http://payload165.cargocollective.com/1/1/38551/5614182/poster.jpg" width="670" height="506" width_o="1014" height_o="767" src_o="http://payload165.cargocollective.com/1/1/38551/5614182/poster_o.jpg" data-mid="30285534" border="0" align="left"/> Desde que me formei e comecei a fazer trabalhos como freelancer, identifiquei a necessidade de ter uma identidade visual pessoal. A minha idéia de identidade... bauhaus: art as life http://renataw.com/bauhaus-art-as-life http://renataw.com/following/renataw.com/bauhaus-art-as-life Sun, 27 May 2012 18:35:37 +0000 Renata Westenberger 3481027 The Bauhaus: Art as Life was a brief given by Ideastap and the aim was to create six Bauhaus inspired images to be sold in the Barbican shop, as part of the Bauhaus: Art as Life exhibition. I had in mind that I wanted to work with photography for this project, so I started to research the Bauhaus photography among other works. I was inspired by the geometry of László Moholy-Nagy’s photographs and his new ideas for the use of photography. Moholy-Nagy worked with abstract photograms, photomontages composed of fragmented images, the combination of photographs with modern typography and graphic design in posters and magazine pages. These were facets of what he enthusiastically described as a “new vision” rooted in the technological culture of the twentieth century. <img src="http://payload59.cargocollective.com/1/1/38551/3481027/DSC_0088.jpg" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload59.cargocollective.com/1/1/38551/3481027/DSC_0088_o.jpg" data-mid="17955783" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/38551/3481027/DSC_0089.jpg" width="670" height="448" width_o="2048" height_o="1371" src_o="http://payload59.cargocollective.com/1/1/38551/3481027/DSC_0089_o.jpg" data-mid="17955788" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/38551/3481027/DSC_0091.jpg" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload59.cargocollective.com/1/1/38551/3481027/DSC_0091_o.jpg" data-mid="17955793" border="0" align="left"/> Fullscreen My aim was to make a visual comparison between the Barbican estate and the images and objects of the Bauhaus. <img src="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_1.jpg" width="670" height="670" width_o="1181" height_o="1181" src_o="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_1_o.jpg" data-mid="17955752" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_2.jpg" width="670" height="670" width_o="1181" height_o="1181" src_o="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_2_o.jpg" data-mid="17955753" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_3.jpg" width="670" height="670" width_o="1181" height_o="1181" src_o="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_3_o.jpg" data-mid="17955754" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_5.jpg" width="670" height="670" width_o="1181" height_o="1181" src_o="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_5_o.jpg" data-mid="17955757" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_6.jpg" width="670" height="670" width_o="1181" height_o="1181" src_o="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_6_o.jpg" data-mid="17955759" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_7.jpg" width="670" height="670" width_o="1181" height_o="1181" src_o="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_7_o.jpg" data-mid="17955760" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_8.jpg" width="670" height="670" width_o="1181" height_o="1181" src_o="http://payload59.cargocollective.com/1/1/38551/3481027/Bauhaus- Art as Life_8_o.jpg" data-mid="17955761" border="0" align="left"/> I selected the fragments above from hundreds of analogue and digital photographs I took at the Barbican estate. These were the ones that most reflected the geometry and also the repetition of forms and textures in the Barbican. Although Barbican complex and Bauhaus were created in different periods, it is possible to identify the perhaps accidental influence of Bauhaus in the architecture of the Barbican. For the final piece I chose to make a folded print that shows the visual comparisons between the compositions I made from these architectural images and the Bauhaus pieces. Final piece The Bauhaus: Art as Life was a brief given by Ideastap and the aim was to create six Bauhaus inspired images to be sold in the Barbican shop, as part of the...